The company Coldy won the tenth annual award “Records of the Real Estate Market in 2019”.
The first music loft project in Russia, LOFT FM business class apartment complex in the Tagansky district of Moscow gained the victory in the category “Loft # 1”.
One of the most investment-attractive residential projects of the capital got the highest appreciation, based on the results of the popular vote and the well-deserved recognition of the award’s expert jury.
The overhaul project of the building of the Moscow Institute of Radio Communications combines all the qualities of the capital’s best loft. LOFT FM stands out with its exceptional design, industrial style, characteristic “music and radio” architecture with themed museum exhibits in public spaces, and excellent transport accessibility. In 2020, after the renovation, the seven-story building at 32 Nizhegorodskaya Street, bd.3 will house its own operational radio station. It is the radio that will become a major communication line between the buyers and the project’s history.
The Award’s short-list also included in this category the company Coldy’s new commercial product: the advanced business loft Beetle. The concept of a unique business community project with a food court, lecture halls, fitness and wellness centers made it possible for the business loft to become a finalist in two categories at once: “Business Center # 1” and “Loft # 1”.
“Instead of selling square meters, the company Coldy sells a lifestyle, and we are very pleased that two of our projects were singled out as the market’s record holders,” noted the company’s Head of Sales Elena Oreshkina. “The victory of the LOFT FM complex is due to the fact that its target group took shape. There are two types of loft apartment buyers in Moscow: end users who choose a loft-style life for themselves, and investors who are attracted to promising projects with the annual yield of 20% or the total revenue-generating capacity of 50 to 70%. LOFT FM perfectly epitomized the demands of all types of customers.”
The “Records of the real estate market” award is a kind of “seal of excellence”; it is awarded for achievements in the market of Russian and foreign real estate. The award is deservedly considered the Oscar of the real estate market, with all its implications.