The Head of Sales of the GC Coldy, Elena Oreshkina spoke as a guest of the morning program “Bender’s Show” on the radio station Rock FM.
The broadcast features, as the topic of interest, the infill redevelopment that makes it possible to create strikingly original residential buildings and centers of attraction in the territory of industrial facilities.
In the interview with the GC Coldy’s expert, the radio host tries to find out what “life in the loft style” means: a fashion trend or a necessity formed by new requirements for urban space.
The Company Coldy is a team of active dreamers, inspired with the idea of turning industrial buildings into comfortable living environment for city life through the integrated development of the territory. Not any industrial facility can be the basis for our product. First of all, we choose industrial buildings in the historical downtown areas, with a convenient location and rich history, and then we give them new life through reconstruction,” says Oreshkina.
Answering to a question about the criteria, based on which musical bands select this real estate format as a platform for their studios, GC Coldy’s Head of sales explains that even general-purpose lofts are in demand among fans of good music thanks to the amazing acoustic qualities of the architectural layouts.
“In particular, the KleinHouse project, a legendary 1914 building constructed by the architect Roman Klein, who designed the Central Department Store and the Pushkin Museum, inspires creative professionals not only with its classic heritage red brick structure, but also with 1.5-meter thick walls. As part of our special project LoftLife.art, we are now organizing unplugged concerts in our lofts, for music bands open to new technologies and trends,” Oreshkina points out. “Lofts are a trend of urban architecture that emerged and developed as a protest against the established standards; think of Andy Warhol’s pop art with his famous “15 minutes of fame”, unconventional solutions, revolutionary approach to space, and total freedom for artists’ imagination. Rock musicians are among the first to respond to any innovations and inventions, so many of them are interested in living, working and developing their talent in a unique environment.”
According to the expert of the GC Coldy, even at the stage of developing the project concept, the company’s specialists lay down technological and layout solutions that make it possible to satisfy each client’s requirements. The company’s own staff of interior designers also helps to find expression for the most daring of the buyers’ ideas.
Elena Oreshkina does not ignore the issue of historical buildings preservation that is extremely important for the Russian loft segment. In opposition to the internationally established practice of creating lofts, the company thoroughly restores the buildings, rather than demolishing them and constructing their “remakes.”
“The very idea of a loft style living emphasizes non-standard thinking and independence. Living in historical neighborhoods of the city, close to the metro stations, in a serviced building with unique public spaces, infrastructure, “smart” technologies, and intellectual neighbors is in demand among successful top managers, musicians, artists, designers and IT professionals. Our clients are confident in themselves and their future; they value their time and follow their dreams,” Oreshkina concludes.